Bạn đang xem bản rút gọn gàng của tài liệu. Xem và cài ngay bạn dạng đầy đầy đủ của tài liệu tại phía trên (57.86 KB, 4 trang )
Bạn đang xem: Giới thiệu về công ty vinamilk bằng tiếng anh
Hello everybody, Welcome to lớn my presentationLet me just start by introducing myself. My name is Nguyen Thi nhì Yen. I amfrom class English 1 of Foreign Trade University.What I’d lượt thích to show you today is a product, which is very familiar with each ofVietNam’s households. So what is the product? You will know its name afterwatching this funny & interesting advertisement.Yeah, the hàng hóa I will tell you is Vinamilk’s fresh milk. But before starting ourpresentation. I want to lớn ask you some questions- Have u ever drink fresh milk?- Which brand fresh milk vì u like?- Why bởi u lượt thích it?Through small survey recently, I find that most customers choose Vinamilk freshmilk. So Why? Why vày they choose it?Because Vinamilk is the leading milk producers in Vietnam. When operationsbegan in 1976, the company has built the largest distribution network in Vietnam.In addition, Vinamilk is a nutritious drinks và ensure safe drinks.Now Our presentation is divided 3 main sections. The first is Vinamilk corporationThe second is Vinamilk fresh milk. The third is Competitors & advertising.I.Vinamilk corporationVinamilk is the biggest dairy company in Vietnam. Based on the UNDP 2007 Top200 largest firms in Vietnam report, it is also the 15th largest company in Vietnam.The principal activities of the Vinamilk are produce & distribute condensed milk,powdered milk, fresh milk, soya milk, yogurts, ice-cream, cheese, fruit juice,coffee và other products derived from milk.We have the leading distribution network in Vietnam, giving us broad access toconsumers. We generate a substantial majority of our revenues from sales of ourproducts in Vietnam comprising both dairy & non-dairy products & export tocountries such as Australia, Cambodia, Iraq, the Philippines and the United States
We are the leading producer of dairy products in Vietnam based on sales volumeand revenue. Our products range from vi xử lý core dairy products such as liquid andpowdered milk, to value-added dairy products such as condensed milk, drinkingand spoon yoghurt, ice cream, & cheese. We offer one of the largest dairyportfolios in Vietnam, across a wide selection of products, flavours, and packagingsizes.We market the majority of our products under our “Vinamilk” brand, which hasbeen designated as both a Famous Brand & one of the đứng đầu 100 Strongest Brandsin 2006. We have also been voted the top brand in the “Top Ten High-qualityVietnamese Goods” for each year between 1995 khổng lồ 2007.II.Vinamilk fresh milkVietnam is one of the countries, which drinks milk at least & have the world"slowest height. Not all children who are born & grew up drinking milk to developcomprehensive, especially if you are in remote areas.Consumer demand for dairy products is increasing. According to the survey resultsshow that consumers are now buying group for all products such as milk powder,fresh milk, condensed milk, sour milk, yogurt, powdered nutrition. Includinginterest và buying groups use more basic products such as milk powder in themarket value of up to 47%, fresh milk (23%), condensed milk (7%). Thereby, theformula that led the sản phẩm team. But over the incident, the melaminecontaminated milk powder consumers tend lớn consumer more milk.VNM committed to bringing khổng lồ the community the best nutrition, the best qualitywith respect, love & the responsibility for human life and societyManufacturer Vinamlik brand has built the prestigious, diversified products and tobenefit from the system-wide distribution channels to lớn consumers relatively fresh
dairy products as diverse as: students, student members, housewives and workers.And part of it is the convenience, students may bring to lớn school or other places, andmoreover it can be a light meal full of nutrients & have many flavors to lớn choosefrom1. Information- Farm system farm dairy concentrated industrial scale with a closedproduction cycle of international standard: cows imported from NewZealand, United States, Uruguay, Canada ... Khổng lồ ensure a good milk best;standard cattle feed in separate formulations; farm system widely covered,;milk is squeezed by the automated system ensures hygienic milk flow- Fresh milk was launched in cả nước market và became one of the leadingproducts of vinamilk’s company.- It provide nutrients to lớn make all of your days beautifully. It’s a suitableproduct for people at all ages.- There are many kind of vinamilk fresh milk: freshly pasteurized milk,sterilized milk2. Dimesions and price- Vinamilk fresh milk was designed with small form, convenient & clean.- It’s 15 centimet in height, 5cm in width.- It’s 100 mg heavy.- Lid of milk can opened easily.- The price of it is around 4000-5000VND, which is appropriate for income.- You can take it go out in picnic or party.- Now, vinamilk company has created new designs to lớn attract customers.3. Effects- Doctors and nutrition experts encourage consumers to drink fresh milk100% natural because not only easy khổng lồ drink, tasty, fresh milk is easilyabsorbed & can be taken regularly & continuously with ease forms of
packaging convenience- A glass of fresh milk provides about 30% more than 23% of calcium andphosphorus needed per day. In developed countries, fresh milk is considerednutritious food is oil, rich in vitamins và minerals from natural, very goodfor the body. Fresh milk is not regularly used as a daily drink, but also usedin many different forms from mixing, with fruit, cakes và more at the dish.III-Competitions và Advertising1. Competition:- Vinamilk"s main competitors are Dutch Lady Vietnam, a divisionof Friesland Foods, Nestlé Vietnam, Abbott, Mead Johnson, Friso andNutifood.- As the market nói qua by value, VNM và 2 Dutch Lady is the largest dairycompany in the country, is up nearly 60% market share- However, vinamilk fresh milk is the most popular product in nước ta market.The survey results show that most companies have strong brands used byconsumers to buy more, as VNM topped both purchase frequency andmarket value (54.4% and 32.5%), followed by Dutch Lady (14.9% and14.6%) ..2. Advertising:- Create famous slogan: “Vietnam belief”.- Vinamilk use all forms of truyền thông advertising such as newspaper, TV,broadcasting, outdoor advertising…- Vinamilk company has launched advertising with funny photos.